Session preview: Tourism Australia Update
Tourism Australia update
Friday 8 April
10:00 – 10:20
Tourism Australia recognises the immense value attracting youth travellers brings to Australia and has pro actively invested to become and remain a leader in marketing to the sector for nearly two decades. Leigh Sorensen will provide an update on TA’s in-market campaign activity and future plans and outline opportunities for delegates to leverage in their own business planning.
Meet the speaker
As the General Manager of Industry Relations, Leigh is responsible for building and maintaining Tourism Australia’s relationship with industry stakeholders.
Leigh has held various senior roles during a 20 year career in the tourism industry , including stints with organisations such as Hamilton Island and Tourism Tropical North Queensland.
A long serving member of the Tourism Australia team, Leigh joined the organisation in 2006 to lead its trade marketing programme in the UK/Northern Europe from the London office, before returning to Australis to join the international team in Sydney.