Session preview: The next generation of travellers – in their own words
The next generation of travellers – in their own words
Friday, 8 April
08:50 – 10:00
The internet has always been there for millennials, but Generation Z, the influencers of tomorrow, can barely remember a world where the smartphone did not exist and an environment that wasn’t filled with social, cultural or economic turmoil. As the conference addresses these vital themes, we’ll need to know: how have their life circumstances shaped them? Are they really that different from the generation before them? In this session, we will get to know and understand them – and thus how we can connect with them as travellers and as employees.
Carolyn Childs of MyTravelResearch.com will provide an overview of this cohort before chatting to a panel of Gen Z travellers themselves – enabling you to hear their views and preferences first-hand. There will also be a Q&A session where the audience can address questions to the panel. The better you understand your next generation of customers, the more you’ll be able to tailor your offering to their needs.
Meet the speaker:
My Travel Research
Carolyn has been helping businesses in aviation and tourism achieve their goals for almost 30 years, working in 35+ countries on every inhabited country. She has been a business owner, CEO of Travel Research Centre and headed travel research verticals for IATA and TNS.